Tradedoubler - "Stena Line" partner program

Description
Restricted keyword policy info

Stena Line operate the following routes in Europe:

Irish Sea routes:

Dublin-Holyhead
Rosslare-Fishguard
Belfast-Cairnryan
Belfast-Liverpool
Rosslare-Cherbourg

North Sea route:
Harwich-Hook of Holland

Scandinavian routes:
Gothenburg-Frederikshavn
Gothenburg-Kiel
Grenaa-Halmstad
Rostock-Trelleborg
Gdynia-Karlskrona
Nynashamn – Ventspils
Nynashamn – Hanko
Travemunde-Liepaja
*Commission cannot be earned on Landbridge, foot passenger day-trip, hotel break, self-catering holiday, coach or rail bookings or concessions.

Our fare structure:
Stena Line operate a clear and simple choice of fare types: Economy - Flexi - Premium - three different fare and product types designed to offer customers more choice when they travel.

Stena Line Fare Structure

Type

Description

Availability

Economy

Our lowest fare. Perfect for customers whose travel plans are fixed and unlikely to change

All routes

Flexi

Our flexible fare for customers who are not 100% sure of where or when they are travelling.

All routes

Premium

Our first-class fare giving customers access to our Stena Plus lounge and express boarding and disembarkation.

Currently not available on the Rosslare-Cherbourg route. Express boarding and disembarkation is not available on the Liverpool - Belfast route.

Working with Stena Line:
Our easy to use booking engine has been designed with our customers in mind, resulting in an increase in online conversions.

Customers are presented with a choice of sailings and fares for their preferred route and travel dates and can also easily compare earlier or later sailings, allowing them to choose the fare and sailing best suited to them.

We also give customers the opportunity to pre-book onboard facilities such as onboard cabins, lounges and meals offering a larger transaction value.

Stena Line Creative

Why become a Stena Line affiliate?

Leading ferry company
Strong brand name
Competitive commission rates
Easy to use booking engine
Deep links available
Regular creative updates

Can I promote other Stena Line sites?
The Stena Line Ireland affiliate programme only allows you to earn commission on our site www.stenaline.ie. We have separate websites for our different markets in Europe, most of which also have Tradedoubler programmes available.

What is your cookie window?
We use a standard cookie window of 30 days.

What commission can I earn?
We offer 5% commission on all transport only vehicle and foot passenger bookings generated. The commission earned is based on the total order value. Commission cannot be earned on Landbridge, hotel breaks, self-catering holidays, any day trip with inclusive entry fees or onward coach travel, rail or coach bookings, concessions. Commission cannot be earned where customers pay using Tesco e-tokens or with Stena Line Extra Loyalty Points.

Keyword Bidding Restrictions
You must only use generic keywords to promote your business and must not use Stena Line brand related keywords and/or our domain name to represent your business as being that of Stena Line itself.

Affiliates are not allowed to bid on or use Stena Line brand terms, or display any of its misspellings, in solus form or in conjunction with any other term.

Here are the basic guidelines for inclusion on the programme.

The affiliate site must offer substantial content to the visitor over and above that which the Stena Line site offers
Affiliate content such as banners/site links must form a small proportion of content on the site (not just Stena Line specific content).
Content should be recent and updated regularly.
Content specifically about Stena Line should be accurate.

Preference will be given to affiliates that offer discussion forums, newsletters or blogs with regularly updated unique content.
Overall site professionalism – presentation and layout is important.

Some negatives to avoid:-

Some areas that stand out as ‘unprofessional’ - the use of ticker and weather apps in prominent positions; poor spelling, including of our brand names, especially on the landing page and in titles; large blocks of text as would appear in a novel.
Pricing - Euro and Sterling as main pricing is fine - $ is not e.g. voucher sites that present North American retailers (that do not have a UK/Ireland equivalent) on the landing page.
Sites that are copies of other sites - recently seen an increase in voucher sites that are indistinguishable from most other voucher sites.

‘The Affiliate shall ensure all information about the AFFILIATE MARKETING NETWORK Program is accurate, complete and up-to-date including, but not limited to, banners and offers. If the Affiliate fails to ensure that this information is accurate, complete and up-to-date:

the Affiliate shall indemnify and hold harmless Stena Line Limited for any costs, expenses, penalties or fines of whatsoever nature directly or indirectly incurred or suffered by Stena Line Limited arising from the affiliate’s breach; and
Stena Line Limited reserves the right to terminate the agreement with the affiliate on the provision of one months’ notice.’

Affiliates found breaking this policy will have their commissions removed for at least a month and may face permanent removal from the programme.

If you have specific queries relating to this or require more information please contact the TD account manager directly.

By promoting this Stena Line programme, you accept our terms and conditions, including but not limited to, the keyword bidding policy. Tradedoubler and Stena Line reserve the right to remove sales and commissions from any affiliate found in breach of this policy.

This agreement is with Stena Line Limited, a company registered in England and Wales under company number 01402237 and with registered office at First Floor, 6 Arlington Street, London, SW1A 1RE. Stena Line Limited’s main trading address is Stena House, Station Approach, Holyhead, Anglesey LL65 1DQ.

Contact details

o Please contact the Account Manager with comments, ideas and feedback about the program.

o Please use the Support Contact Form for all other enquiries.

Name

Giorgio Olivari

Email Address

Giorgio.Olivari@tradedoubler.com

Telephone

+44 020 7798 5824

SEARCH POLICY ADDITIONAL INFO 1 Display URL 1.1 You can include trademarks in the sub folders of the display URL's in your Search Engine Adverts

Example:
www.AffiliateSite.com/AdvertiserName

YES 1.2 You can include trademarks in the sub domain of the display URL's in your Search Engine Adverts

Example
www.AdvertiserName.AffiliateSite.com

NO 1.3 You can operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines

Example
www.AdvertiserName.com

NO 2 Ad Title 2.1 You are allowed to use trademarks in your Ad Copy Title

NO 3 Ad Text 3.1 You are allowed to use trademarks in your Ad Copy Body

YES 4 Keywords 4.1 You are allowed to show adverts on misspellings of advertiser's trademarks.

NO 4.2 You are allowed to show adverts for a search on advertiser's Company Name and trademarks.

NO 4.3 You are allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)

NO 4.4 You are allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)

NO 4.5 You are allowed to show adverts against advertiser's URL or variations
www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)

NO 4.6 You are allowed to show adverts on trademarks, or variations, of advertiser’s competitors?

NO 4.7 You are allowed to show adverts for generic terms when using a landing page.

YES 5 Negative keywords list/ Trademarks 5.1 You are not allowed to show adverts for a straight search on these trademarked or excluded terms

Please see this spreadsheet for negative [EXACT] matches on all your paid for search campaigns.

Stena Line 122084

General segment commissions

Stena Line 122084

General segment commissions

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