DFDS 293496

DFDS
Overview
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Name
DFDS
Id
293496
Country
NL Netherlands
Category
Travel
Start date
2018-09-27
Website
www.dfds.com

Short Description

DFDS - Ferry-Cruise Operator A selection of Ferry Crossings, Mini Cruises and City Breaks across Europe. We value the affiliate channel highly, and offer excellent commission rates, incentives throughout the year and keep you up to date with regular, monthly communications.

DFDS - Worlds leading ferry operator - biedt meerdere ferryroutes van populaire Europese havens in Europa naar het Verenigd Koninkrijk, evenals routes in Scandinavië en naar de Baltische Staten. Bij DFDS kun je terecht voor enkel overtochten, maar ook voor bijvoorbeeld meerdaagse minicruises en voetbalreizen. Dit gaat gepaard met goede aanbiedingen en scherpe prijzen!

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General segment commissions

Dunkirk < Rosslare
7.00%
Jersey-St. Malo
7.00%
Jersey-Portsmouth
7.00%
Jersey-Poole
7.00%
Newhaven - Dieppe
7.00%

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  • Vouchers
    No
  • Banners
    Yes
  • Text links
    Yes
  • Custom HTML
    Yes
  • DeepLinking
    Authorised
Publishing conditions

Allowed

  • Content
  • Social Media & Influencers

Conditional

  • Paid Search
  • Price comparison
  • Closed User Group
  • Email Marketing
  • Audio or Video
  • Cashback & Loyalty Sites
  • Discount & Voucher Code Sites
  • Mobile App
  • Other
  • Onsite Optimisation
  • CSS

Forbidden

  • Subnetworks
  • Browser Extension or Toolbar
  • Offline
  • Retargeting
  • Display Advertising
Cookie period
30 days
Keyword policy
Restricted
Currency
EUR
Average EPC
€0.69
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About DFDS

DFDS provides a unique maritime experience for all guests onboard with an international level of service. Founded in 1866, DFDS has provided passenger ferry services for more than 158 years, with a fleet considered to be one of the largest in northern Europe.

The DFDS affiliate programme is for UK websites wishing to promote sea routes from Newcastle to Amsterdam, Dover-Dunkirk/Calais, Newhaven to Dieppe, Jersey routes and the Baltic routes.

DFDS international sites have their own individual affiliate programmes, and you should join these if you wish to promote wider routes.

Become a DFDS Affiliate

DFDS offer a year-round product for a whole range of customers. We provide affiliates with incentives throughout the year, as well as opportunity to work closely with good performing affiliates to see their earning increase in relation to their promotional efforts. Previous activity has included Double Commission, Trip to the Affiliate Summit in Boston and race day events.

The Company should always be referred to as ‘DFDS.’

All affiliates on the DFDS programme will be contacted via email a minimum of once per month, detailing the latest creatives, products and offers, plus general affiliate news.

DFDS provide a range of regularly updated banners available in a minimum of four sizes promoting a range of products. These are available as GIF files and some campaigns include Flash files. Text links and deeplinking are also permitted.

Programme T&Cs

As part of DFDS affiliate programme, you are bound to the following agreement in which “we”, “us” and “our” refer to DFDS  and “you”, “your” and “yours” refers to the affiliate.

We reserve the right to cancel any new or existing affiliate partnerships if we determine your site is unsuitable for our program, including if it:

Promotes illegal activities

Promotes discrimination based on race, sex, religion, age or disability

Promotes violence

Promotes sexually explicit materials

Incorporates materials which infringe copyright, trademark or intellectual property rights

Includes “DFDS” or variations or misspellings in its domain name

Contains software that enables diversion of commission from other affiliates

Resembles the DFDS website in a way that may mislead customers

Affiliates must use banner creatives and tracking codes provided by DFDS for us to accurately track customer data and commissions.

DFDS reserves the right to review creative placement at any time and approve the use of links. DFDS may require existing placements to be changed or removed.

It is your responsibility to ensure you have express permission to use any copyrighted material (whether it be writing, imagery, video or sound). We are not responsible if you use copyrighted material or other intellectual property in violation or the law or any third-party rights.

We have the right to monitor your site at any time to determine if you are following the terms and conditions of this agreement. We may notify you of any changes to you site which we recommend and supply appropriate links to our website.

DFDS reserves the right to terminate this agreement and your participation in the DFDS affiliate programme without notice should fraudulent or abusive behaviour be detected. If such fraud or abuse is detected, DFDS shall not be liable for any commission on fraudulent sales.

This agreement will begin upon our acceptance of your affiliate application and will continue unless terminated. DFDS may end this agreement at any time with or without cause by giving the other party written notice in the form of mail or email.

DFDS may modify any of the terms and conditions in this agreement at any time at our sole discretion. In such event, you will be notified by email. Modifications may include, but are not limited to, changes in the payment procedures and commission levels. Your continued participation in the DFDS affiliate programme following the posting of the change notice will indicate your agreement to the changes.

DFDS use the affiliate network Tradedoubler to handle all tracking and payment. Please review the network terms and conditions for agreements relating to payments.

DFDS will not be liable to you with respect to any subject matter of this agreement under any contact, negligence, tort, strict liability or other legal or equitable theory for any indirect, incidental, consequential, special or exemplary damages.

All confidential information, including, but not limited to, any business, technical, financial and customer information, disclosed during the effective term if this agreement will remain the sole property of the disclosing party and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission.

You agree you are an independent contractor and nothing in this agreement will create any partnership, joint venture, agency, franchise or employment relationship between you and DFDS.

You may not amend or waive any provision of this agreement unless in writing and signed by both parties. The agreement represents the entire agreement between you and DFDS and shall supersede all prior agreements and communications, oral or written.

If any provision of this agreement is held to be invalid or unenforceable, that provision shall be eliminated or limited to the minimum extent necessary such that the intent of the parties is effectuated, and the remainder of this agreement shall have full force and effect.

By Promoting DFDS Affiliates, you accept our terms and conditions, including but not limited to, the keyword bidding policy. Tradedoubler and DFDS Affiliates reserve the right to remove sales and commissions from any affiliate found in breach of this policy.

To contact DFDS direct regarding the affiliate programme and/or agreement, please email

Allowed and not allowed publisher types:

Email marketing: restricted (after consultation)​

Cashback: restricted (after consultation)​

Vouchercode: restricted (after consultation)​

Company reviews: not allowed

Browser add-ons: not allowed

Low quality websites: not allowed

Incentivized traffic/ clickfarms, where visitors are paid to view or click: not allowed

Display/ programmatic/ automated Ad networks: not allowed

Sub affiliate networks: not allowed

Other (content, comparison, blog, social, etc..): allowed​

By promoting DFDS as an affiliate, you agree to the following keyword‑bidding and search‑marketing rules. DFDS and Tradedoubler reserve the right to remove sales and commissions from any affiliate found in breach of this policy.



1. Display URL Rules

Use of trademarks in sub‑folders — Allowed

Example: www.affiliatesite.com/dfds

Use of trademarks in sub‑domains — Not allowed

Example: www.dfds.affiliatesite.com

Operating domains containing DFDS trademarks — Not allowed

Example: www.dfdsdeals.com

It must always be clear you are an affiliate. You must not use DFDS in your root domain, but you may use it in a sub‑folder.



2. PPC Ad Copy Rules

Trademarks in ad titles — Not allowed

Trademarks in ad text — Not allowed

Misspellings or variations of trademarks — Not allowed

Brand + generic combinations — Not allowed

Using DFDS URLs or variations in ads — Not allowed

Programmatic display using DFDS branding — Not allowed unless run on your own platform and without DFDS branding.



3. Keyword Bidding Rules

Affiliates must not bid on DFDS brand terms in any form — broad, phrase, exact, or misspellings. These must be added as negative keywords.

3.1 DFDS Brand Terms (Prohibited)

DFDS

DFDS Seaways

DFDS Lisco Line

DFDS Tor Line

DFDS Container Line

DFDS Suardiaz Line

DFDS Lys Line

SpeedCargo

Halléns

Lisco Line

Tor Line

Container Line

Suardiaz Line

Lys Line

Any obvious misspelling (e.g., ddfs)



4. What Is Allowed

Bidding on generic terms related to DFDS products is encouraged.

Examples: mini cruise, short breaks, ferry, Amsterdam ferry, etc.

Using DFDS in sub‑folders of your display URL is allowed.



5. Contact

If you have questions about this policy, contact:

affiliatemarketing@dfds.com