Noughty USA 374259

Noughty USA
Overview
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Name
Noughty USA
Id
374259
Country
US United States
Category
Health & Beauty
Start date
2025-01-24
Website
lovenoughty.com

Short Description

We are a British born, naturals brand on a mission, to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth - literally.

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General segment commissions

iSales
15.00%
Sales
15.00%
  • Vouchers
    No
  • Banners
    No
  • Text links
    No
  • Custom HTML
    No
  • DeepLinking
    Authorised
Cookie period
30 days
Keyword policy
None
Currency
USD
Average EPC
$0.00
Back
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Noughty is here to deliver results without any added fuss. Whether it’s your daily curl refresh, a 20-minute-deep treatment mask or a longer-term journey to happy, healthy hair and skin, we’re here to make the process easier for you.

Founding Story

Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms and frizzy fringes were the hairstyles of dreams.Both went on to become beauty industry experts who have worked for some of the most-loved natural brands in the world and, armed with this passion and knowledge, they were inspired to create an accessible naturals brand centred around high performance. And so, Noughty was born.They recognised that the naturals world could be a confusing (and slightly dull) place so the aim was to keep Noughty simple, transparent and looking great on your bathroom shelf. Every Noughty product is rooted in the science of plant power and we aim to give open and transparent information about the science, ingredients and every formulation decision that powers product performance.

Noughty Magic

The formulation team

The magic of Noughty lies in the ingredients. Behind every decision there is a great team whose knowledge and passion help to create Noughty. That’s where The Beauty Botanist, Jennifer Hirsch comes in.From Jen’s encyclopaedic plant knowledge to the natural's experts in our laboratories, we consider ingredient efficacy at every stage, helping to give you the best performance and Noughty experience.