Tradedoubler - "Dunkin' Donuts BE" partner program

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Description
Restricted keyword policy info

Dunkin’ is a globally recognized coffee and bakery brand, known for its high-quality coffee, espresso beverages, and a broad assortment of donuts and baked goods. Since entering the Dutch market in 2017, Dunkin’ has rapidly expanded its footprint across the Netherlands and Belgium, with stores in major cities including Amsterdam, Rotterdam, Antwerp, and Brussels.

Operating under the Dunkin’ BeNeLux label, the brand is committed to delivering seasonal innovations, premium products, and a vibrant in-store experience tailored to local tastes. While there are currently no stores in Luxembourg, the BeNeLux identity reflects the brand’s broader regional ambition.

Sustainability, digital convenience, and a strong presence on social media are central to Dunkin’ BeNeLux’s strategy in connecting with a dynamic and diverse consumer base. With a growing physical and digital presence, Dunkin’ continues to position itself as the go-to destination for coffee lovers and treat-seekers across the region.

Tradedoubler Paid Search Code of Conduct

As a standard, Tradedoubler operates under the following policy for partner’s paid search activity:

1. Partners must not bid on any brand specific terms or trademarks of the brand, including its variations.

This relates to all search engines in any relevant market to the program, including internationally. Monetised links (whether directly through Tradedoubler or another partner, such as a subnetwork) will be asked to be removed. Tradedoubler follows a three strike procedure, which ultimately results in permanent program removal / commission deletion.

2. Partners must not bid on any misspellings of the brands terms or trademarks, including the brand’s company name.

Ad hi-jacks* are considered fraud and will result in immediate program removal and commission deletion. This will also trigger an investigation from the network quality team that could result in network removal.*An ad hi-jack is defined as a partner posing as a brand in a deliberate attempt to mislead the customer.

3. Partners must add negative keywords when bidding that are related to the brand’s trademarks or brand specific terms. These are located on the program page or at request from the account manager, but can also be generic.

Should a partner receive a violation email regarding an ad, they will receive a keyword list they can use for negative matching, but this will still count as their first warning.

4. Broadmatching is acceptable and is the preferred method for partners to drive traffic for keywords.

5. A partner can bid on an brand’s keywords if a prior agreement has been made between the two parties.

This agreement can be made between the partner and the brand directly or with the account manager of the program.

6. Partners may only directly link to an brand’s website when explicitly given permission to do so by the brand.

7. The keyword policy of a partner program can be located on the program page within the TD interface. This can be spotted under the “Show More” section.

If the program does not have a specific policy, then publishers must assume it is a closed policy with no jurisdiction to bid on any branded terms / variations without prior consent.

8. TD uses multiple tools and a software to monitor all SEM to ensure publishers remain compliant with the above policies. If a partner is emailed regarding their SEM, TD expects a response within 24 hours. Further information can be found in our general publisher policy regarding renumeration.

Description
Restricted keyword policy info

Dunkin’ is een wereldwijd erkend koffie- en bakkerijmerk, bekend om zijn hoogwaardige koffie, espressodranken en een breed assortiment donuts en gebak. Sinds de toetreding tot de Nederlandse markt in 2017 heeft Dunkin’ zijn aanwezigheid in Nederland en België snel uitgebreid, met winkels in grote steden zoals Amsterdam, Rotterdam, Antwerpen en Brussel.

Het merk opereert onder het label Dunkin’ BeNeLux en zet zich in voor seizoensgebonden innovaties, premium producten en een levendige winkelervaring afgestemd op de lokale smaak. Hoewel er momenteel geen winkels in Luxemburg zijn, weerspiegelt de identiteit van de BeNeLux de bredere regionale ambitie van het merk.

Duurzaamheid, digitaal gemak en een sterke aanwezigheid op sociale media staan centraal in de strategie van Dunkin’ BeNeLux om contact te leggen met een dynamische en diverse consumentenbasis. Met een groeiende fysieke en digitale aanwezigheid blijft Dunkin’ zich positioneren als dé bestemming voor koffieliefhebbers en traktatiezoekers in de regio.

Tradedoubler Paid Search Code of Conduct

As a standard, Tradedoubler operates under the following policy for partner’s paid search activity:

1. Partners must not bid on any brand specific terms or trademarks of the brand, including its variations.

This relates to all search engines in any relevant market to the program, including internationally. Monetised links (whether directly through Tradedoubler or another partner, such as a subnetwork) will be asked to be removed. Tradedoubler follows a three strike procedure, which ultimately results in permanent program removal / commission deletion.

2. Partners must not bid on any misspellings of the brands terms or trademarks, including the brand’s company name.

Ad hi-jacks* are considered fraud and will result in immediate program removal and commission deletion. This will also trigger an investigation from the network quality team that could result in network removal.
*An ad hi-jack is defined as a partner posing as a brand in a deliberate attempt to mislead the customer.