Grumpi NZ 408585

Grumpi NZ
Overview
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Name
Grumpi NZ
Id
408585
Country
NZ New Zealand
Category
Home & Garden
Start date
2026-10-20
Website
grumpi.com.au

Short Description

Grumpi is an Australian owned furniture brand founded in Melbourne by brothers Cory and Dion Verstandig, specialising in affordable furniture delivered compressed in a box. Designed in Melbourne, the range combines comfortable seating, soft upholstery and straightforward setup. The brand operates online without a showroom, focusing on making furniture shopping simpler and more accessible.

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General segment commissions

Grumpi Sale New
5.00%
Grumpi Sale Existing
5.00%
  • Vouchers
    No
  • Banners
    Yes
  • Text links
    No
  • Custom HTML
    No
  • DeepLinking
    Authorised
Publishing conditions

Allowed

  • Price comparison
  • Closed User Group
  • Content
  • Cashback & Loyalty Sites
  • Discount & Voucher Code Sites
  • Social Media & Influencers
  • Onsite Optimisation
  • CSS

Conditional

  • Paid Search
  • Email Marketing
  • Audio or Video
  • Subnetworks
  • Browser Extension or Toolbar
  • Mobile App
  • Offline
  • Retargeting
  • Other
  • Display Advertising

Forbidden

Cookie period
30 days
Keyword policy
None
Currency
AUD
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About Grumpi

Grumpi is an Australian owned furniture brand founded in Melbourne by brothers Cory and Dion Verstandig, specialising in affordable furniture delivered compressed in a box. Designed in Melbourne, the range combines comfortable seating, soft upholstery and straightforward setup. The brand operates online without a showroom, focusing on making furniture shopping simpler and more accessible.

Grumpi offers a range of furniture including modular sofas, occasional chairs, swivel armchairs, beanless bean bag chairs, ottomans and children’s armchairs. Its collections include the Loungi modular seating range, Peachi swivel chair, Plumpi beanless bean bag chair, Tootsi ottomans and Teddi and Beari kids armchairs, providing options for living rooms, reading corners and children’s spaces.

With a strong focus on comfort, practical design and easy setup, Grumpi uses high density foam and delivers its furniture vacuum compressed for unpacking at home. Products can take 24 to 48 hours to fully expand after unboxing. Delivery to New Zealand is available, with delivery coverage, shipping charges and estimated timeframes to be confirmed with Grumpi before purchase.

Why Partner With Grumpi

  • Grumpi is an Australian owned furniture brand offering furniture designed in Melbourne and delivered compressed in a box.
  • The brand offers modular sofas, occasional chairs, swivel armchairs, beanless bean bag chairs, ottomans and children’s armchairs.
  • The Loungi range features modular seating with sections that connect using zips, allowing customers to combine individual modules without tools.
  • The product range is relevant to home, lifestyle, interiors, apartment living and family audiences.
  • The brand is well suited to content, editorial and influencer partnerships focused on furniture discovery, home styling and room makeovers.
  • Grumpi offers products across multiple price points, from individual ottomans and children’s armchairs to larger modular sofa configurations.
  • Delivery to New Zealand allows partners to promote Grumpi to local audiences, subject to applicable delivery coverage and shipping conditions.
  • The range includes upholstery options such as faux fur, bouclé, corduroy, fleece, teddy fabric and velvet, depending on the product.
  • Loungi, Plumpi, Tootsi, Teddi and Beari require no tools for setup, while the Peachi swivel chair requires its base plate to be attached using an allen key.
  • The combination of adult seating, modular sofas, matching ottomans and children’s armchairs provides opportunities for coordinated room styling and product comparison content.

To ensure brand consistency and customer trust, affiliate partners agree to:

  • Represent Grumpi products accurately using approved brand messaging, pricing and imagery.
  • Refrain from promoting misleading offers, unauthorised discounts or expired promotions.
  • Ensure all promotional activity complies with applicable advertising standards and consumer protection laws in the markets targeted, including New Zealand.
  • Clearly disclose affiliate relationships where required by applicable regulations or platform guidelines.
  • Commission cannot be earned on any tracked orders containing unauthorised voucher codes or promotional offers unless explicitly approved by Grumpi for affiliate use.
  • Cashback, loyalty or commission claims associated with unauthorised voucher usage, coupon injection technology, browser extensions or non approved promotional methods may be declined at the sole discretion of Grumpi.
  • Affiliates must not use misleading advertising, false claims, forced clicks, cookie stuffing, trademark infringement or fraudulent promotional methods.
  • Traffic generated through malicious software, unauthorised browser extensions, adware or any other non compliant promotional activity is strictly prohibited.
  • All paid search traffic must first be directed to an affiliate owned website or approved promotional environment containing original and substantial content.

Grumpi reserves the right, at its sole discretion, to decline or reverse commissions associated with non compliant activity, reject transactions deemed fraudulent, cancelled, duplicated or in breach of program policies, request clarification regarding promotional methods or traffic sources, and suspend or permanently remove partners from the program in cases of policy violations or suspicious activity.

The following keyword restrictions apply to all partners unless explicitly approved in writing by Grumpi:

Brand Bidding Prohibition

Affiliates are prohibited from bidding on Grumpi branded keywords in search engines, including but not limited to:

  • Grumpi
  • Grumpi Furniture
  • Grumpi New Zealand
  • Grumpi NZ
  • Grumpi Sofas
  • Grumpi Loungi
  • Grumpi Peachi
  • Grumpi Plumpi
  • Grumpi brand name variations and misspellings
  • Grumpi combined with terms such as coupon, discount, code, promo, sale or outlet
  • Grumpi combined with generic commercial intent modifiers

Negative Keyword Requirement

Affiliates running paid search campaigns are expected to implement Grumpi brand terms and related variations as negative exact match keywords within their campaigns.

No Direct Linking

Search advertisements must not link directly to the Grumpi website. All paid search traffic must first be directed to an affiliate owned website containing original and substantial content.

Display URL Restrictions

Affiliates may not use the Grumpi domain, URL variations or brand related domains within paid search display URLs or advertisement copy.

Enforcement

Grumpi reserves the right, at its sole discretion, to reverse commissions, suspend or permanently remove affiliates from the program in the event of non compliance with these policies.