Borastapeter UK 408270

Borastapeter UK

Overview

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Nome

Borastapeter UK

Id

408270

Paese

Regno Unito

Categorie

Casa e Giardino, Shopping & Retail

Data di inizio

2026-09-21

Sito web

www.borastapeter.com

Descrizione breve

Inspire homes worth coming home to with Boråstapeter. Since 1905, our love of pattern has found its place in people’s homes. Rooted in our Swedish design heritage, we create wallpapers for rooms made to be lived in and loved. As a partner, you help more people discover their own style and take the step from an interior dream to a wallpaper project of their own.

Codici Sconto

No
Banner

Sì
Collegamenti di testo

No
HTML personalizzato

No
DeepLinking

Autorizzato

Condizioni per i publisher

Autorizzato

Price comparison
Vertical site
Cashback/Loyalty
Social Media

Caso per caso

Search
Reward
Email
Video
Horizontal portals
Mobile Network
Offline
Retargeting
SMS n Mobile messaging
Third party techno
Google CSS
Display

Rifiutato

Coupon/Discount - codes/deals
Mobile/desktop application

Durata dei cookie

30 giorni

Keyword policy

Limitato

Valuta

GBP

A personal home begins with a feeling.

Perhaps it is a longing for a calmer bedroom, a kitchen with more character or a children’s room where imagination can grow. Wallpaper gives that feeling shape through colours, patterns and details that make a room truly its own.

At Boråstapeter, Swedish design tradition, craftsmanship and a deep love of pattern come together. Our wallpapers are made in Sweden and span both timeless classics and new interpretations, with care for materials and the smallest details.

In our own online store, customers can discover wallpapers and made-to-measure murals, find inspiration and order directly from Boråstapeter. Wallpaper samples make it possible to experience colour and texture at home before deciding, while our wallpapering guide provides step-by-step support when it is time to hang the wallpaper.

Through our partner programme, we welcome creators and publishers who inspire around the home, interiors, renovation and DIY. Whether you share your own project, create an interior guide or help your audience find the right pattern, we want to give your inspiration a natural next step. With relevant recommendations and trackable links, you can guide visitors to our online store and earn commission on approved purchases in accordance with the programme terms.

Let your inspiration be the start of someone’s next wallpaper project. Welcome to the Boråstapeter partner programme.

Why customers choose Boråstapeter

• Swedish design and craftsmanship. Wallpapers made in Sweden with care for pattern, materials and detail, from a brand with roots dating back to 1905.

• A way to express a personal home. A broad range of roll wallpapers and made-to-measure murals for different rooms, styles and personalities.

• Try the feeling at home. With wallpaper samples, customers can see colours in their own light and feel the material before deciding.

• Inspiration and shopping directly from Boråstapeter. Discover collections, explore new ideas and order favourites from the brand’s own online store.

• Support all the way. Our wallpapering guide takes customers step by step from preparation and the first length to pattern matching and a beautiful finish.

Why become a Boråstapeter partner

• Stories and design to inspire with. A Swedish design heritage, rich pattern archive and new collections offer many angles for content about homes and interiors.

• A natural next step from your content. Help your audience move from an inspiring idea to relevant wallpapers, collections and projects.

• Materials that make your work easier. Access approved imagery and trackable links that help you present Boråstapeter across your channels.

• Commission on purchases you refer. Earn commission on approved purchases through your affiliate links, subject to the programme terms.

We want to inspire more people to discover our wallpapers and create homes they enjoy living in. Our partner programme is built on relevant recommendations, care for the customer and long-term trust. These terms provide a clear framework for the collaboration.

1. Scope and participation

These terms apply to partners (publishers) promoting Boråstapeter through the affiliate programme via Tradedoubler. They cover all approved partner types, channels and markets, including traffic generated through sub-publishers. They govern the partner relationship, not the customer's terms of purchase.

Participation is subject to approval. The partner must disclose the websites, accounts and marketing methods used. New channels, sub-publishers and materially changed set-ups must be approved before they are activated. The partner is responsible for ensuring that approved sub-publishers follow the same rules.

2. Appropriate contexts and legitimate traffic

Partners whose business primarily concerns pornography, gambling, political advocacy or unlawful activities will not be approved. The same applies to content that promotes violence, hatred or discrimination. Boråstapeter must not be placed in such contexts. Broad editorial media are assessed separately based on the proposed placement.

Adware, spyware, automated or misleading clicks, hidden placement of tracking cookies and manipulation of attribution are not permitted. Browser extensions, automatic code application, retargeting and other traffic methods outside the approved set-up require separate written approval.

3. Brand, materials and product information

Images, copy and logos provided by Boråstapeter may be used within the approved collaboration and for the stated period of use. The materials must not be altered in a way that misrepresents a product's pattern, colour, characteristics or price.

Original editorial content is welcome within the programme guidelines. Claims concerning products, prices, offers, delivery and sustainability must be accurate and capable of substantiation. Outdated offers and expired materials must be removed or updated in accordance with communicated instructions.

4. Approved offers and discount codes

Partners may only promote offers and discount codes that Boråstapeter has expressly approved for the affiliate programme. The fact that an offer is visible on the website, in an email or in another channel does not in itself constitute such approval. The stated market, target audience, validity period and any other restrictions must be observed.

5. Excluded customer codes and offers

Personal, audience-specific or non-public discount codes and related offers from Boråstapeter's own customer journeys are excluded from the affiliate programme. The partner must not publish, distribute, provide or automatically apply them. This restriction also covers instructions or links intended to circumvent it.

Orders in which such a code or an associated excluded offer is used do not earn partner commission. The exclusion applies to the entire order, even if a valid affiliate click precedes the purchase and even if the customer personally received and uses the offer. The absence of unauthorised distribution does not make the order commissionable.

The same exclusion applies where the offer is applied automatically, through a link or by means of a new individual code within the same customer journey. It is the relevant order, not the customer, that is excluded. A later purchase without an excluded offer may earn commission if the other conditions are met.

The customer's ability to use a valid offer is not affected by these commission rules. An excluded purchase is not in itself evidence of fraud or a breach by the partner.

6. Commission and validation

The commission rate, commissionable products, calculation basis, attribution rules and validation period are set out in the programme's published commercial terms or in a separate written agreement. The exclusion in section 5 applies whether a purchase is recorded through an affiliate link or another approved attribution method.

The terms must be available to the partner before they begin to apply. During validation, a clear reason for any declined or adjusted commission must be capable of being provided without disclosing personal code values or customer data.

7. Paid Search: prior approval

All paid search advertising within the affiliate programme requires prior written approval from Boråstapeter's programme manager. This requirement also covers generic search, Shopping/CSS, Performance Max, dynamic search ads and equivalent automated solutions.

Approval must specify the partner, market, campaign type, scope, relevant products, advertising placements and permitted landing pages. Approval for Shopping/CSS does not automatically cover other advertising placements, retargeting or other paid traffic.

These rules apply across all search engines and markets where the partner drives traffic to the programme, including internationally and through sub-publishers. Organic and editorial content does not require paid-search approval, but remains subject to the other programme terms.

8. Paid Search: brand protection and matching

As a general rule, the partner must neither bid on nor allow ads to be served on searches containing Boråstapeter's trademark, company name, domain name, relevant variants or misspellings. This includes, for example, Boråstapeter, Borastapeter and borastapeter.com, including in combination with product names, a discount code, an offer or other words in any language.

These restrictions apply regardless of whether the ad impression arises through selected keywords, broad match, product feeds or automated targeting. Broad match may be used within an approved set-up, but it does not create an exception to the brand protection rules.

The partner must use relevant negative keywords and available brand exclusions and must monitor the outcome on an ongoing basis. The necessary safeguards must be in place before launch. If adequate control cannot be maintained, the activity must not start or continue. Any additional restrictions for product-specific searches are stated on the programme page or in the written approval.

9. Advertiser identity, direct linking and exceptions

The partner must not impersonate Boråstapeter or design ads, domains, accounts or landing pages in a way that misleads the customer as to the identity of the advertiser. Deliberate ad hijacking is not permitted.

Direct linking from paid ads to Boråstapeter's website requires express approval, including through tracking links and redirects. An intermediary partner page must not be used to circumvent these restrictions.

Only Boråstapeter's programme manager, or a substitute appointed in writing, may approve exceptions to the Paid Search rules. Tradedoubler may coordinate and document the approval but may not independently grant deviations without this authority. An exception must specify the partner, the relevant rule, market, scope and validity period.

Approval for generic advertising, Shopping/CSS or direct linking does not in itself grant permission for brand advertising. Changed channels or materially changed set-ups require new approval.

10. Advertising disclosure and clear advertiser identification

Commercial content and affiliate links must be clearly identifiable as advertising. It must be clear that Boråstapeter is the advertiser and that the partner may receive remuneration for referred purchases. The disclosure must be immediately noticeable, clearly placed, legible and sufficiently contrasted.

For UK content placements, “Ad for Boråstapeter” or “Advertisement for Boråstapeter” must appear at the beginning of the commercial content and be visible without the user having to click “see more”. It must also be stated that the content contains affiliate links and that commission may be earned on purchases. In longer or mixed editorial content, advertising sections must be clearly separated and affiliate links labelled close to their placement.

In video, the disclosure must appear from the start of the commercial section and remain legible during it. Each standalone story or post containing commercial content must be labelled. The platform's partnership tools should be used where applicable, but they do not replace the programme's requirement for clear disclosure.

“Collaboration”, “partner”, “affiliate link” or an unclear hashtag are not accepted as the sole advertising disclosure. A disclosure only in profile text, a footer, behind a click or late in the content is insufficient. If the entire presentation is advertising, labelling the link alone is not enough.

11. Channels, local rules and personal data

The advertising disclosure must be adapted to the channel, audience and local language and comply with applicable rules in the target market. The UK wording in section 10 is a programme requirement for UK content placements and is not an exhaustive statement of all legal requirements applicable in the UK.

For standalone image files, advertising identification must be ensured in the publication or advertising environment; text should not be added to the original image in conflict with format requirements. A search engine's ad label does not replace any disclosure required for commercial content on the partner's landing page.

The partner is responsible for ensuring that its own marketing and processing of personal data comply with applicable rules, including notice and consent where required. This does not remove Boråstapeter's responsibility as the advertiser.

12. Review, remediation and breaches

The partner must, on request, provide relevant publications, campaigns, ads, landing pages, traffic sources and available search-term data, including for approved sub-publishers, so that compliance can be reviewed.

If a breach is suspected or confirmed, the partner must immediately pause the relevant activity at the request of Boråstapeter or Tradedoubler and confirm the actions taken in writing within 24 hours of notification. This also applies on the first detection. A warning process does not give the partner the right to continue a prohibited activity. Restarting requires confirmation in accordance with the agreed remediation plan.

Commission on transactions that, following review, are found to have arisen in breach of these terms may be declined or adjusted in accordance with the applicable agreements. Validly earned remuneration for other transactions is not affected solely because a breach has occurred.

Repeated or serious breaches may result in termination of the collaboration in accordance with the agreement. Deliberate ad hijacking or fraudulent traffic may result in immediate suspension and investigation under the applicable network terms.

13. Effective date and relationship with other terms

This review version takes effect only after written approval between Boråstapeter and Tradedoubler and communication to the relevant partners in accordance with the applicable agreements.

These terms supplement Tradedoubler's applicable network terms and Paid Search Code of Conduct. Following such approval, these programme-specific rules prevail over conflicting standard wording in the matters regulated here. In all other respects, the network terms and separately agreed commercial terms apply.

Changes are communicated in accordance with agreed procedures and notice periods. New rules are not applied retroactively to deny remuneration already earned under previously applicable terms.

As a general rule, the partner must neither bid on nor allow ads to be served on searches containing Boråstapeter's trademark, company name, domain name, relevant variants or misspellings. This includes, for example, Boråstapeter, Borastapeter and borastapeter.com, including in combination with product names, a discount code, an offer or other words in any language.

These restrictions apply regardless of whether the ad impression arises through selected keywords, broad match, product feeds or automated targeting. Broad match may be used within an approved set-up, but it does not create an exception to the brand protection rules.

The partner must use relevant negative keywords and available brand exclusions and must monitor the outcome on an ongoing basis. The necessary safeguards must be in place before launch. If adequate control cannot be maintained, the activity must not start or continue. Any additional restrictions for product-specific searches are stated on the programme page or in the written approval.