Tradedoubler - "Lufthansa PL" partner program

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Information om policy för begränsade nyckelord

Become a Lufthansa Affiliate Partner!

The German Lufthansa AG is one of the world's largest airlines, serving over 410 destinations in more than 100 countries. With almost 36,000 employees and around 380 aircraft, Lufthansa Airlines is the largest airline in Germany and in the Lufthansa Group. It has hubs at the two largest German airports, Frankfurt and Munich, and offers its customers a premium product with connecting flights to over 200 airports in 80 countries. Over 70 million passengers trust Lufthansa every year. Quality, safety, and reliability are at the heart of Lufthansa. As a founding member of Star Alliance, Lufthansa offers its customers, together with 27 airline partners, the world's largest route network. Additionally, Lufthansa customers earn award miles on almost all flights with Miles & More airline partners – from domestic flights to world tours.

As an affiliate, you'll receive an attractive overall package. This includes generous commissions and a partner-friendly cookie lifetime of 14 days. Additionally, the advertising materials can be integrated in various ways. Claims won´t be accepted within the Affiliate Program of Lufthansa.

Your benefits as an affiliate partner:

1.5% commission on the net value (excluding taxes and fees)
14-day cookie lifetime
Attractive advertising materials
Short confirmation cycles
High brand awareness
Regular specials for selected routes
Reliable partnership

You can apply for the following countries: BE, CH, DE, ES, FR, IT, INT, NO, NL PL, SE, UK, US

Please find here the new Lufthansa guidelines, which we ask you as a publisher to consider when communicating about Lufthansa on your website.

The recommended open space around the Lufthansa logo is one crane symbol. If the logo and word mark are in a colored area, an image, or other surface, there must be a boundary to the edge of the region with a minimum of 1/6 its outer diameter.

Please ensure that you only use the blue and white Lufthansa logo in all your publications The older orange logo is no longer in use. Always use the crane symbol in combination with the Lufthansa letters. The Lufthansa letters should always be blue.

You can also use the following Lufthansa social links:

Instagram: https://www.instagram.com/lufthansa/
Facebook: https://www.facebook.com/Lufthansa/
Twitter / X: https://x.com/lufthansa

Become a partner in the Lufthansa Affiliate Program now!

Please read the terms and conditions.

If you have any questions or comments about the program, please contact your Lufthansa Affiliate Team at any time:

Email: lufthansa-all-aff-de@artefact.com

Keyword Policy - Program Info Page TemplateSEARCH POLICY ADDITIONAL INFO1Display URL  1.1You can include trademarks in the sub folders of the display URL's in your Search Engine Adverts

Example:
www.AffiliateSite.com/Lufthansa

NO 1.2You can include trademarks in the sub domain of the display URL's in your Search Engine Adverts

Example
www.Lufthansa.AffiliateSite.com

NO 1.3You can operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines

Example
www.Lufthansa.com

NO 2Ad Title  2.1You are allowed to use trademarks in your Ad Copy Title

NO 3Ad Text  3.1You are allowed to use trademarks in your Ad Copy Body - Lufthansa's permission must be gained first

NO 4Keywords  4.1You are allowed to show adverts on misspellings of advertiser's trademarks.

NO 4.2You are allowed to show adverts for a search on advertiser's Company Name and trademarks.

NO 4.3You are allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)

NO 4.4You are allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)

NO 4.5You are allowed to show adverts against advertiser's URL or variations
www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)

NO 4.6You are allowed to show adverts on trademarks, or variations, of advertiser’s competitors?

NO 4.7You are allowed to show adverts for generic terms when using a landing page.

NO 5Negative keywords list/ Trademarks  5.1You are not allowed to show adverts for a straight search on these trademarked or excluded terms

Beskrivning
Information om policy för begränsade nyckelord

Description of the program / Opis programu

Program name: Lufthansa PL
Program ID: 130663
Product: Podróże
Advertiser site: Lufthansa
Starting date: 2009-11-30
Completion date: Do odwołania
Model: 1,5% prowizji od wartości netto (pomniejszonej o podatki i opłaty)

Description of the validation / Opis walidacji

PL:
Pending w programie wynosi 60 dni.
Okres ważności plików cookies wynosi 45 dni

ENG:
The program has a pending period of 60 days.
The validity period of the post click cookie is 45 days.

Advertising formats / Formaty reklamowe

PL:
Display - działania na bannerach zabronione jedynie, działania conntent na linkach tekstowe są dozwolone.
Mailing - nie ma zgody.
W przypadku niestandardowych propozycji działań prośba o kontakt z opiekunem programu.

ENG:
Display - Banner activities are prohibited. Only, conntent activities on text links are allowed.
Mailing - no permission.
For non-standard activity proposals, please contact the program account.

Restrictions on the program / Ograniczenia dotyczące programu:

PL:
1. Kategoria wydawców, która nie może działać: retargeting
2. Wydawca nie może samodzielnie przerabiać kreacji reklamowych, a także nie może używać kreacji, których nie ma w systemie Tradedoubler.
Polityka słów kluczowych: zamknięta, całkowity zakaz prowadzenia działań z użyciem nazwy brandu w wyszukiwarkach i Google Shopping. Niedostosowanie się do zakazów będzie skutkowało wstrzymaniem w programie oraz usunięciem prowizji.

ENG:
1. Categories of publishers that can't work on program: retargeting
2. The publisher may not independently rework advertising creatives and may not use creatives that are not in the Tradedoubler system.
Keyword Policy: closed, total ban on conducting activities using the brand name in search engines and Google Shopping. Failure to comply with restrictions will result in suspension from the program and removal of commissions.

Tools available in the publisher's interface. / Narzędzia dostępne w panelu wydawcy:

Deeplink – Tak
Dynalink – Nie
Product feed – Tak
Kody rabatowe – Nie

Contact

If in doubt, please contact support.pl@tradedoubler.com. We asking to include the name and program ID in the subject line. / W przypadku wątpliwości prosimy o kontakt z support.pl@tradedoubler.com. W tytule prosimy o podanie nazwy oraz ID programu.

Keyword Policy - Program Info Page TemplateSEARCH POLICY ADDITIONAL INFO1Display URL  1.1You can include trademarks in the sub folders of the display URL's in your Search Engine Adverts

Example:
www.AffiliateSite.com/Lufthansa

NO 1.2You can include trademarks in the sub domain of the display URL's in your Search Engine Adverts

Example
www.Lufthansa.AffiliateSite.com

NO 1.3You can operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines

Example
www.Lufthansa.com

NO 2Ad Title  2.1You are allowed to use trademarks in your Ad Copy Title

NO 3Ad Text  3.1You are allowed to use trademarks in your Ad Copy Body - Lufthansa's permission must be gained first

NO 4Keywords  4.1You are allowed to show adverts on misspellings of advertiser's trademarks.

NO 4.2You are allowed to show adverts for a search on advertiser's Company Name and trademarks.

NO 4.3You are allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)

NO 4.4You are allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)

NO 4.5You are allowed to show adverts against advertiser's URL or variations
www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)

NO 4.6You are allowed to show adverts on trademarks, or variations, of advertiser’s competitors?

NO 4.7You are allowed to show adverts for generic terms when using a landing page.

NO 5Negative keywords list/ Trademarks  5.1You are not allowed to show adverts for a straight search on these trademarked or excluded terms

Lufthansa PL 130663

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