Tradedoubler - "Age Co" partner program

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Age Co

Age UK Enterprises trades under the trading name Age Co and provide products and services tailored
to the needs of older people.

Products and services offered under the Age Co name include Car Insurance, Home Insurance,
Financial Services and Funeral Plans as well as Independent Living solutions, all designed to help
people make the most of later life.

Over time, more Age UK branded products will use the Age Co name, and new products that can
help improve the lives of older people will be introduced.

Behind the Age Co name, you will find trusted partners who work to meet the needs of those in later life.

Everything sold under the Age Co name will help raise income for the great charitable work of Age UK.
Age UK is the country's largest charity dedicated to helping everyone make the most of later life.

Age Co offers cashback or a voucher to new potential customers through an affiliate program.

Only new customers that have not purchased an Age Co policy in the last 6 months qualify.

Age Co do not sell services on aggregator sites.

Age Co Customers

A typical customer of Age Co is an older person aged around 65+, however Age Co target the 50+ audience.
Publishers wishing to join the Age Co program must appeal to or serve and older audience.

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Affiliate Program Terms & Conditions
Action Description Home Insurance (combined Buildings & Contents)
Car Insurance (comprehensive) Validation Criteria An online completed sale Validation Period 90 days (see full details below) Cookie Period Thirty days Commission Structure £43.5 CPA Home Insurance Policy sale
£26 CPA Car Insurance Policy sale
                De-Duplication Policy Yes
Types of Publisher Permitted On The Program Are cashback affiliate sites permitted on the program?
Yes
Are loyalty (i.e. sites that offer an incentive other than cash, such as points) affiliate sites permitted on the program?
Depending on the publisher
If the standard commission offering is tiered, can the merchant provide a fixed commission level for these affiliates?
?
If permitted, will the merchant provide a commitment to resolving any missing transactions that occur?
Yes Use of Voucher Codes N.B.: ALL AFFILIATES THAT USE VOUCHER CODES MUST ADHERE TO THE IAB VOUCHER CODE OF CONDUCT.
Are voucher code affiliates permitted on the program?
Yes
If so, can they utilise any code, or only those created specifically for the affiliate channel?
No. Only those created for the channel. Use of Software Application Sites N.B.: ALL AFFILIATES THAT USE SOFTWARE APPLICATIONS MUST ADHERE TO THE IAB VOUCHER CODE OF CONDUCT.
Are software application sites permitted on the program?
No Use of Sub
Affiliate Networks
Are sub affiliate networks permitted on the program?
No
Use of Social Media
Are affiliates permitted to promote the program across their own Social Media properties?
Yes, with copy approval and placement approval by Age Co prior to use
Are affiliates permitted to promote the program in the wider Social Media space (e.g., Facebook arbitrage)?
Yes, with copy approval and placement approval by Age Co prior to use Use of Email Affiliates Are affiliates permitted to distribute emails advertising the merchant to their own database?
Yes, with copy approval by Age Co prior to use. Email creative must be approved by Age Co.

Do emails need to be approved by the merchant prior to send out?
Yes
PPC (Search Engine Pay Per Click) Affiliates
Use of PPC Affiliates Are affiliates permitted to bid in search engines on brand terms?
No
Are affiliates permitted to bid on hybrid brand + generic terms?
No
Are affiliates permitted to bid on misspellings and variations of the brand term?
No
If the merchant has restrictions, please list the exact terms that affiliates are not permitted to bid on.
N/A
Is this open to all affiliates or will a closed group be in operation?
No
Which terms are trademarked in the search engines, if any?
N/A URL and ad copy restrictions Can affiliates use the brand name in their URL?
No
Can affiliates use the brand name in the sub domain or directory URL of their own website?
No Direct linking restrictions Are affiliates allowed to send traffic directly to the merchant site from the PPC space in the search engines, using the merchant URL as their display URL?
No Which search engines does this apply to?
All
If so, on which terms does this apply?
N/A
Is this open to all affiliates or a closed group?
No
Branding
Branding Guidelines Do affiliates have to adhere to any branding guidelines, e.g., referring to the client in certain terms, using fonts, including any necessary information?
Yes. Guidelines will be provided. Creative Restrictions Do affiliates have to always display the most up to date logo from the affiliate admin system?
Only approved creative to be used
Do affiliates have to pick up creative from the network interface rather than hardcoding it?
Yes only dynamic creative to be used Copy Compliance Are there any copy regulations that affiliates have to adhere to?
Only use approved copy supplied
What is the turnaround time expected on any changes and what notice will be given?
Two weeks Deep linking Are affiliates permitted to deep link to specific pages on the merchant site?
To the Affiliate landing pages on the Age Co site only for insurance products General
Mobile Device/ eCommerce Tracking Do publishers have to have a mobile optimised website?
Yes
If yes, will mobile sales be tracked/paid out to your affiliates?
Yes Search Engine Optimisation (SEO) Are there any restrictions on the way affiliates can optimise their pages in order to improve the search engine rank to promote the program?
Only use creative supplied – dynamic banners Regional restrictions Are there any regions or territories that affiliates are not permitted to target?
UK only to be targeted (excluding Isle of Man and Channel Islands) Product information What products on the merchant site are being tracked?
Home insurance and Car Insurance
What products on the merchant site are being paid out on?
Home insurance and Car Insurance
Will the entire transaction value be commissionable?
No – Value of sale only Ramifications What are the consequences of any affiliate breaking Ts and Cs?
Removal from the programme
The merchant agrees, wherever possible, to provide affiliates with reasonable notice period on any significant changes to the program. Examples of significant changes include, but are not limited to, commission changes of more than 15%, alterations in de-duplication criteria and program closure. Validation period
A sale is valid when a policy is purchased via an affiliate link only through the Age Co website and must be tracked by TD and all details provided in a validation report that can be cross-checked by Age Co using Age Co’s Sales and Cancellations records.
Age Co insists on a 90-day validation period. If a customer cancels a policy after purchase a sale will not be validated, and no reward issued.
Full validation terms to be agreed between Age Co and TD.

Age Co 312478

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Age Co 312478

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